From concept to market launch
My career path
Product Manager Vespa
During my almost 5 years as a Product Manager for Vespa and Scarabeo, the most well-known brands of Europe’s leading manufacturer Piaggio, I was in charge of the development of a whole new scooter range for both brands.
I worked on new models including the Vespa Primavera, Vespa Sprint and Scarabeo Small, from the concept stage to market launch. During my time in Piaggio, despite it being during a crisis in the European market, Vespa brand worldwide sales increased by more than 35%.
Product Marketing Manager Saturna Green Systems
In my position with start-up Saturna Green Systems, I was responsible for all the marketing and sales aspects. I was focusing my efforts on developing the brand development and branding strategy for Saturna’s next product. (Loop scooter sharing service)
Marketing Manager LOOPShare
As marketing manager for LOOPShare I did manage the day to day marketing activities of the organisation and long term marketing strategy for the company. I managed the re-branding process from Saturna Green Systems to LOOPShare, developing the concept and all the details of the new brand Loop.
Product Manager IC
As a product manager, I was in charge of developing and maintaining a vision for key areas of the product and was responsible for communicating the vision to the scrum team. This extends from working with the UX and Dev teams to design user experiences, to authoring user stories and maintaining a well managed user story backlog. I was also in charge of studying the market trends and translating the stakeholders needs into product features.
Product Manager Conexiom
Conexiom provides true automation and eliminates the manual processing of orders and invoices with 100% data accuracy. As a senior product manager, I lead the development of Conexiom’s newest product from the concept stage to the market launch. This new product will allow companies to extend automation to their entire customer base with a simple solution that uses Machine Learning to give better results over time. The product generated immediate interest, increased the sales pipeline, and exceeded the ARR goal in the first year.
Why should you hire me?
Experience:
In the past 13 years, I have worked for a variety of different companies in very different businesses.
From a global player in the automotive to the small start-up in smart mobility to the IT software company, I have seen it all.
I can bring this unique experience to your team, just contact me!
Education:
I have an extensive and complete education background.
A university degree in business communication topped by an MBA master degree with a strong focus on marketing and entrepreneurship.
I am always learning and I would love to keep learning from your team as well.
Execution:
I love to bring products and brands to life.
From a PowerPoint slide, or a sketch on a napkin, to customers hands it’s a tough, but very rewarding journey.
I have successfully done it in the past, on different levels, and I am sure I can help your company to do it again. Why don’t we schedule a quick meeting?
About Me
The journey started in Naples, the beautiful city in the South of Italy. Here I grew up like many other kids, spending my time between school and my other passions such as soccer and riding scooters. After a university degree in business communication and working experience as both a paper and a TV journalist, I moved to Rome to attend the MBA program at LUISS Business School.
After one year in Rome, I joined a student exchange program In Lyon, France. Little did I know that this choice would have changed my life forever. In Lyon, I met my wife Sarah.
Our romance was just at the beginning when I got hired by Piaggio Group and we had to move to Tuscany. There, in a small town between Pisa and Florence, we spent five years before we decided to move to Vancouver, Canada, Sarah’s hometown.
I now live in North Vancouver, where I got Canadian citizenship, married Sarah, and have three beautiful daughters. When I am not working, I spend most of my time on soccer fields (I am a BC Soccer certified referee), biking, or riding my Moto Guzzi V7.
Contact
Get in Touch
Marco Parlato 