From Iconic Italian Heritage
to Canadian Tech Innovation.

Bridging the gap between engineering vision and market success across Hardware, SaaS, and AI ecosystems.

View Selected Work

Hardware & Software Hybrid

"Zero to One" Launches

GTM & Brand Strategy

Selected Case Studies

Hardware • Global Brand

Managing the product lifecycle for the world's 4th largest scooter manufacturer, replacing a legacy model under strict ROI targets.

Startup • GTM Strategy

Spearheading the "Zero to One" strategy and branding for an EV sharing service from scratch.

SaaS • Hypergrowth • AI

Led the development of a new AI-powered product from "back-of-napkin" to surpassing first-year ARR goals.

Strategy • Rebranding

Executed a strategic corporate rebrand while launching a new SaaS product, aligning UI with vision.

Current Role • AI & IoT

Driving the "Connected Buses" vision. Bridging engineering and sales to launch AI-driven safety hardware.