From concept to market launch
My career path
Product Manager Vespa
During my almost 5 years as a Product Manager for Vespa and Scarabeo, the most well-known brands of Europe’s leading manufacturer Piaggio, I was in charge of the development of all new scooter ranges for both brands.
I worked on new models including the Vespa Primavera, Vespa Sprint and Scarabeo Small, from the concept stage to market launch. During my time in Piaggio, despite it being during a crisis in the European market, Vespa brand worldwide sales increased by more than 35%.
Product Marketing Manager Saturna Green Systems
In my position with start-up Saturna Green Systems, I was responsible for all the marketing and sales aspects. I was focusing my efforts on developing the brand development and branding strategy for Saturna’s next product. (Loop scooter sharing service)
Marketing Manager LOOPShare
As marketing manager for LOOPShare I manage the day to day marketing activities of the organisation and long term marketing strategy for the company. I managed the re-branding process from Saturna Green Systems to LOOPShare, developing the concept and all the details ofthe new brand Loop.
Product Manager IC
As a product manager, I am in charge of developing and maintaining a vision for key areas of the product and be responsible for communicating the vision to the scrum team. This extends from working with the UX and Dev teams to design user experiences, to authoring user stories and maintaining a well managed user story backlog. I am also responsible for studying the market trends and translating the stakeholders needs into product features.
Why should you hire me?
Experience:
In the past 10 years, I have worked for a variety of different companies in very different businesses.
From a global player in the automotive to the small start-up in smart mobility to the IT software company, I have seen it all.
I can bring this unique experience to your team, just contact me!
Education:
I have an extensive and complete education background.
A university degree in business communication topped by an MBA master degree with a strong focus on marketing and entrepreneurship.
I am always learning and I would love to keep learning from your team as well.
Execution:
I love to bring products and brands to life.
From a PowerPoint slide, or a sketch on a napkin, to customers hands it’s a tough, but very rewarding journey.
I have successfully done it in the past, on different levels, and I am sure I can help your company to do it again. Why don’t we schedule a quick meeting?
About Me
The journey started in Naples, the beautiful city in the south of Italy. Here I grew up like many other kids, spending my time between school and my other passions such as soccer and scooters. After the university degree in business communication and working experience as both paper and TV journalist, I moved to Rome to attend the MBA program at LUISS Business School.
After one year in Rome, I took the chance to join a student exchange program In Lyon, France. Little I know that this choice would have changed my life forever. In Lyon, in fact, I met Sarah, the girl that would have then become my wife.
The romance was just at the beginning when I got hired by Piaggio Group and we had to move to Tuscany. There, in a small town between Pisa and Florence, we spent 5 years before we decided that it was time to move to Vancouver, Canada, Sarah’s hometown.
I now live in North Vancouver, I got Canadian citizenship, married Sarah and have two beautiful daughters. When not at the office, I spend most of my time on soccer fields (I am a BC Soccer certified referee), on the mountain bike, or riding my Moto Guzzi V7.
Contact
Get in Touch
Marco Parlato 